New Rolls-Royce models are not created in a hurry as they must be engineered to be the best. So it’s surprising that just 3 years after revealing that it would create ‘an all-new, high-bodied car that would redefine luxury travel by making it Effortless, Everywhere’, the wait for the model to appear in showrooms ‘is almost over’.
This will be an entirely new type of Rolls-Royce and while the rest of the world will call it a SUV, Rolls-Royce does not use that term in any sentence of its communications. The project to develop the model has gone under the name of ‘Cullinan’ and Rolls-Royce now confirms that its new car will also have the same name.
“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago,” said Torsten Muller-Otvos, CEO of Rolls-Royce. “It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”
The story of how this new Rolls-Royce came to be named Cullinan is itself one of the pursuit of perfection. Like the diamond (which was discovered in 1905), the Rolls-Royce Cullinan has undertaken a fascinating journey. From the searing deserts of Africa and the Middle East to the freezing snows of the Arctic Circle; from the grassy slopes of the Scottish Highlands to the towering canyons of North America, the designers, engineers, craftspeople and artisans of the Rolls-Royce have shaped, tested and polished this unique motor car to eliminate any flaw and make it ‘Effortless, Everywhere’.
“We were inspired by the epic processes, over many millennia, which went into the creation of the Cullinan Diamond. The name embodies the many facets of our new motor car’s promise. It speaks of endurance and absolute solidity in the face of the greatest pressures; it tells of rarity and preciousness and it alludes to the pioneering, adventurous spirit of The Hon. Charles Rolls and the engineering innovation of Sir Henry Royce. And, of course, it speaks of absolute luxury, wherever you venture in the world,” the Rolls-Royce CEO said.
The Cullinan is the second Rolls-Royce to sit atop the company’s recently announced all-new proprietary aluminium spaceframe ‘Architecture of Luxury’ (the first being the latest Phantom in its eighth generation).