Peugeot added a fifth European Car of the Year (COTY) title to its collection with the latest 3008 being voted as the 2017 Car of the Year. The judging panel acclaimed its style, interior design and performance. This award joins the 20 others which the new 3008 has already won. It is also the first SUV in the history of the European COTY awards. Peugeot was among the early winners of the annual award with the 504 in 1969 (the European COTY began in 1964).
The seven finalists this year included two Japanese models – the Toyota C-HR and Nissan Micra – which are produced in Europe. The other finalists were the Alfa Romeo Giulia, Citroen C3, Mercedes-Benz E-Class, Peugeot 3008 and Volvo S90/V90.
The new 3008 was awarded 319 points by the 58 jury members which consisted of motoring journalists from 22 countries including Russia. The 3008’s closes rival for the title was the Giulia which scored 296 points. Third overall was the latest E-Class with 197 points. The Toyota SUV and Micra scored 165 points and 135 points.
Although not winning this time, Japanese cars have occasionally been Car of the Year since 1993 when the Nissan Micra was the first Japanese car to win the award. Other Japanese models which have been Car of the Year have been the Toyota Yaris (2000), Toyota Prius (2005) and Nissan LEAF (2011).
“I am particularly proud and very pleased that the new Peugeot 3008 has just won the 2017 Car of the Year prize. This trophy is the culmination of 5 years of incredible work by the brand`s teams and our Group,” said Hakan Matson, President & CEO of the Peugeot brand.
Visit www.peugeot.com.my to find out more about Peugeot models available in Malaysia and where to experience them.