Strong underlying demand suggests that the market for electric vehicles (EVs) has the potential to grow exponentially in Southeast Asia, according to research conducted by Frost & Sullivan. The study, commissioned by Nissan, in Singapore, Indonesia, Thailand, Malaysia, Vietnam and the Philippines reveals that 37% of prospective buyers are open to considering an electric vehicle as their next car. Customers in the Philippines, Thailand and Indonesia were also found to be the most enthusiastic about electric cars. With the right incentives, the region can accelerate the adoption of electric and electrified vehicles, the study shows.
Encouraged by these findings, Nissan plans to sell its latest LEAF EV in 7 markets in Asia and Oceania during the company’s next fiscal year. The markets are Australia, Hong Kong, Malaysia, New Zealand, Singapore, South Korea and Thailand. Indonesia and the Philippines will also be considered after further study. The move underscores Nissan’s commitment to a cleaner, more efficient driving future.
Nissan Regional Senior Vice-President Yutaka Sanada said the company is working to bring the new generation of the world’s best-selling electric vehicle to as many markets as possible. The new LEAF is the icon of Nissan Intelligent Mobility, the company’s approach to moving people to a better world by changing how cars are powered, driven and integrated into society.
“The new Nissan LEAF is the most advanced, yet accessible 100% electric vehicle on the planet,” Mr. Sanada said. ”This car will make you feel more confident, more excited, more connected than any other mainstream electric vehicle. The launch in so many markets shows our commitment to playing a leading role in electrification in this dynamic region, and to delivering the future of mobility to the region now.”
Nissan has sold more than 300,000 LEAFs globally since the model first went on sale in 2010. The company introduced a fully redesigned model in September 2017, significantly improved with a suite of advanced technologies, including the e-Pedal system for one-pedal driving.
The latest LEAF also features increased power and range, and greater refinement, comfort and convenience. The new electric powertrain delivers 110 kW of power with 320 Nm of torque, improving acceleration and driver enjoyment.
Deliveries of the new LEAF began in Japan in October 2017, followed by North America last month and in Europe from this month. Nissan plans to offer it in more than 60 markets worldwide.
Edaran Tan Chong Motor (ETCM) ran a campaign to promote electric vehicles and zero emissions motoring some years ago when the government had a period of duty-exemption on EVs and hybrids. At that time, it sold the first generation LEAF and spent its own money on the campaign. However, after the government stopped the duty-exemption, the price of the LEAF went up and its appeal diminished. Nevertheless, the company can be credited for having taken the initiative to establish charging stations in public areas.
ETCM then turned its attention to assembling the Serena Hybrid which has enjoyed good sales as it is attractively priced, thanks to EEV (Energy Efficient Vehicle) incentives under the National Automotive Policy.
To locate a Nissan showroom to register your interest in the LEAF EV, visit www.nissan.com.my.