As the popularity and appeal of the all-electric single-seater FIA Formula E championship grows, more carmakers are taking an interest in participating. The increased attention is also because the industry is transitioning to electrically-powered vehicles in a big way from the end of this decade.
Nissan is set to become the first Japanese automotive brand to compete in the FIA Formula E Championship and will join the series from season five. Nissan will replace one of the existing validated manufacturer registrations for the 2018/19 season – maintaining the current list of nine manufacturers in total for the season.
Apart from highlighting its advanced progress in electric vehicles, the move to participate in Formula E also provides Nissan with a global platform to spread the message of Nissan Intelligent Mobility – the company’s three-pillar strategy to re-define how its vehicles are driven, powered and integrated into society.
“To have a name like Nissan coming on board is a momentous day for the series. Not only is it great to welcome a new manufacturer to the Formula E family but it’s great to see our first Japanese manufacturer entering the frame, showing truly how global the electric revolution is. Japan is a country at the forefront of new technologies with one of the biggest followings of Formula E. The shift towards sustainable mobility is in motion and it’s unstoppable. I look forward to seeing the Nissan logo adorned on the new-look cars for season five,” said Alejandro Agag, Founder & CEO of Formula E.
Speaking on behalf of Nissan, Daniele Schillaci, the company’s Executive Vice-President of Global Marketing and Sales, zero-emission vehicles and battery business, said that Nissan will be bringing its long history of motorsports success to the Formula E grid.
“It will give us a global platform for bringing our pioneering Nissan Intelligent Mobility strategy to a new generation of racing fans. Nissan’s DNA is rich in innovation in electric mobility, not to mention a long history of success in motorsports. It makes sense that we bring these two core elements together by competing in Formula E,” said Mr. Schillaci, who is also Chairman of Nissan’s Management Committee for Japan, Asia and Oceania.