Need for Speed No Limits’ gamers worldwide can now get behind the wheel of the new BMW M5. The new model is now available for the highly successful smartphone racing game, enabling gaming enthusiasts around the globe to ‘experience’ the new sports sedan even before its market launch in March 2018.

Need for Speed No Limits’ is the first adaptation of the extremely popular racing game series ‘Need for Speed’ for mobile devices. In the 2½ years since its market launch, it has become one of the most popular smartphone racing games in the world, with several million downloads and a very active community.

The game offers a wide range of unlockable vehicles that can be customised to individual preferences and then tested against other players around the world in different racing modes. More than 11 billion races have already been completed.

BMW is already part of the game, with the M3 Coupe (since 1999), M4 Coupe (2014) and the M2 Coupe (2015). The new M5 Sedan will now join this trio. It will be integrated into the game’s app icon and also features in the game trailer. With the M5, BMW has the fastest model in the Sports category.

Electronic Arts and the M5 already share a history. The sedan celebrated its world premiere last year – not, as is customary, at a motorshow but at Europe’s biggest trade show for interactive games and entertainment, GamesCom in Germany. Why? Even before the M5 was available in showrooms, gamers were already able to experience it in the action racing game ‘Need for Speed Payback that had just been released at GamesCom 2017. In the meantime, gamers worldwide had already clocked up around 480,000 hours – equivalent to about 55 years – in the new 5-Series sedan on the virtual racetracks of ‘Need for Speed Payback’.

The latest M5 continues the long history of BMW models in the successful racing game series. The first BMW was featured in 1997 and since that time, many other models have been added.

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[Chips Yap]

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