(from left) Andrew Koh, Head of Marketing, MUV; Nicholas Tan, Founder, MUV; Andre Teow, Head of Supply, MUV and Lai Kar Jun, Head of Sales, MUV joined by Yosuke Miyata, Inspection Manager, CAR CREDO Malaysia Sdn. Bhd. (middle) at the ribbon-cutting ceremony of the MUV Valuation Hub.
(from left) Andrew Koh, Head of Marketing, MUV; Nicholas Tan, Founder, MUV; Andre Teow, Head of Supply, MUV and Lai Kar Jun, Head of Sales, MUV joined by Yosuke Miyata, Inspection Manager, CAR CREDO Malaysia Sdn. Bhd. (middle) at the ribbon-cutting ceremony of the MUV Valuation Hub.

MUV Marketplace Sdn. Bhd. (MUV) has launched its first MUV Valuation Hub in Petaling Jaya, Selangor. The hub is part of the company’s’ Brand Expansion Plan which aims to increase its customer base and to build a stronger connection with customers.

The event was officiated by Nicholas Tan, Founder, MUV Marketplace Sdn. Bhd. Among other guests at the event were Kuan Kim Luen, Executive Vice President and Chief Executive Officer, TC Euro Cars Sdn. Bhd.; Koichi Sugita, Chief Executive Officer, Japan Asia Strategic Advisory; and Yosuke Miyata, Inspection Manager, CAR CREDO Malaysia Sdn. Bhd.

Located in the same compound of Grab Malaysia and the Renault Showroom, the first valuation hub is just one example of how MUV is growing its presence strategically in the central region. With the said objectives, the company will establish its brand and service presence through the establishment of two more valuation hubs within the Klang Valley by the end of 2017.

Nicholas Tan, Founder of MUV

While simultaneously solidifying its presence in its existing key market, MUV also has plans to grow its portfolio in the northern and southern regions by setting up hubs in Penang and Johor Bahru next year.

“MUV is focusing on driving full force growth to become the go-to platform for the selling and buying of used vehicles. And with the said extensions, the company will fulfil its mission to become the largest most dominant online marketplace of used vehicles in the country,” said Mr. Tan.

Despite all the negative press about used vehicles in the past, the scenario is quite the opposite today, thanks to the advanced automotive technology. The growing demand MUV is seeing today can be attributed to several key factors. This includes the rickety economy, the downfall of the used car stigma, personal and professional growth as well as a change of lifestyle.

“We are here to provide convenience. We recognise the needs of our customers and we want to be within their reach. Thus, our hubs for the customer to walk in for a vehicle valuation are strategically located in these dynamic areas for that very purpose,” Mr. Tan added.

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In addition to the physical expansion, he also outlined how the MUV’s in-house engineered mobile apps play a paramount role in contributing to the company’s plans for continued growth and brand expansion. They are uniquely suited for the development of MUV’s big data for dynamic pricing in the secondary market. The apps are aptly named MUV Buyer App, MUV Seller App, MUV Valuation App and MUV Inspection App.

MUV’s personnel demonstrating the car valuation process at the MUV Valuation Hub.
MUV’s personnel demonstrating the car valuation process at the MUV Valuation Hub.

The MUV Buyer App is built mainly to allow the dealers and buyers of used vehicles the ability to pre-bid their preferred vehicles and participate in the bidding sessions on-site and off-site, entirely on their smartphones while the MUV Seller App is purposed to assist in instant price checking, valuation of the vehicle, selling options as well as tracking of the vehicle selling progress. The MUV Inspection App and MUV Valuation App, on the other hand, are built for the inspection and valuation process of the vehicles.

Also highlighted was the MUV OS Eco-system – an integrated management system specially designed to manage multiple components of MUV’s business operation to enable the achievement of its purpose and mission. “The MUV OS Eco-system plays a big part in our business operation. I am proud to share that the system has significantly improved our business management and efficiency which delivers a wide range of performance, compliance as well as reputational and financial benefits,” said Mr. Tan.

All MUV apps are now available for download on the App Store and Google Play Store for Apple and Android devices, respectively. For more information, visit MUV’s new website at www.muv-x.com.

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