Half a year has passed and Mercedes-Benz continues to be dominant not just in the global marketplace but also in Malaysia. Presenting the sales figures for the first half of 2017, Mercedes-Benz Malaysia (MBM) reported that it delivered a total of 5,913 vehicles which represented a 2.2% market share (based on data up to the end of May 2107 as the Total Industry Volume for the first half of the year has not been released by the Malaysian Automotive Association yet).
“We have had a very successful first half in 2017, ending it with a new best ever month in June further extending our lead in the premium segment. This was possible due to the comprehensive customer-centric strategy, the broad premium product portfolio and superior services. With the good momentum of Q2 and our locally-produced products, Mercedes-Benz Malaysia is on track for yet another record year in 2017,” said Vice President, Sales and Marketing, Mercedes-Benz Cars, Mark Raine.
The growth was primarily driven by the locally-produced limousines – the C-Class, E-Class and S-Class – which accounted for 62% of all the vehicles delivered nationwide. The C-Class topped the list with 2,075 units sold, closely followed by the E-Class with 1,358 units, and 230 units for the S-Class.
739 units from the compact range were sold while 1,233 SUVs and 268 units of Dream Cars made up the rest of the total number in the first 6 months of the year.
“Our positive growth is a clear indication of customers’ trust in the Mercedes-Benz brand. We take this trust very seriously and remain dedicated to ensuring customers’ expectations are met with unparalleled precision. Specialising in the business of cars and aftersales care, we have put in place world-class processes and standards that ensure customers have the Best Products and the Best Customer Experience,” said Mercedes-Benz Malaysia’s President & CEO, Dr Claus Weidner.
MBM recognises its responsibility to provide aftersales services and has taken the necessary steps to ensure that the dealer network has been expanded accordingly to cope with greater demand for services. During the first half of the year, a total of 61,850 vehicles were serviced, an impressive 17% growth over the previous year.
As the company begins its activities for the second half of the year, the focus is on providing the Best Products and the Best Customer Experience. Besides enhancements already in place at retail outlets, there will be additional features which consolidate the areas of marketing, sales, financial services and aftersales. Ultimately, the aim is to personalise the experience for each customer and to provide a consistent premium brand experience whenever they come into contact with the Mercedes-Benz brand.