Mazda’s Vision Coupe which made its debut at the 2017 Tokyo Motorshow has been picked at the Concept Car of the Year in an event held in conjunction with the 2018 Geneva Motor Show. The event is hosted by Car Design News, a professional magazine for automobile designers which started in 1999.
The sleek Mazda concept car scored the highest points from a jury of 18 judges made up largely of automobile designers from around the world.
This is the second award for the Vision Coupe; last month, it was also chosen as The Most Beautiful Concept Car at the 33rd International Automobile Festival held in France.
“Following on from Paris last month, we are delighted once again to have Vision Coupe recognized with a global design award. And it’s truly an honour to have this model, which aims to express the essence of Japanese aesthetics, applauded by some of the world’s top car designers,” said Ikuo Maeda, Mazda’s Managing Executive Officer in charge of Design and Brand Style. “The essence of this design concept will be evident in the next generation of Mazda cars, the first of which is due for launch in 2019.”
The Vision Coupe is a design vision model for the next generation of Mazda cars. It represents the next phase of KODO-Soul of Motion design, in which the expression of vitality and dynamism has evolved in pursuit of an essential Japanese aesthetic. The concept’s flowing and deceptively simple ‘one motion’ form speaks of elegance and high quality.
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