The latest generation of the Hyundai Elantra has received the 2016 International Design Excellence (IDEA) Bronze award in the Automotive & Transportation 2016 Category for its outstanding and unique design.

 The Elantra was among more than 1,700 designs/projects from over 30 countries that competed in IDEA 2016. A team of global design experts assessed each entry in early June at the Henry Ford Museum in Michigan, USA, to select more than 600 finalists.

The result – 26 Gold; 47 Silver; and 63 Bronze IDEA winners that span a wide range of 21 categories such as social impact; medical and scientific innovations; transportation; home and garden; office; personal accessories; children’s products; sporting goods; and many more.

“This top honour for the 2017 Elantra shows that Hyundai Motor is committed to creating bold and extraordinary designs,” said Peter Schreyer, President & Chief Design Officer of Hyundai Motor Group. “This award for the 2017 Elantra makes us proud and is a great recognition for our design leadership.”

The Kia Rio is among the car models which have received IDEA awards in previous years

Run annually for over 35 years, IDEA is a premier international design competition, recognizing and promoting design excellence across a wide array of industries and disciplines conducted annually by the Industrial Designers Society of America (IDSA). IDEA judging is based on the following criteria of Design Excellence: Design Innovation, Benefit to the User, Benefit to the Client, Benefit to Society and Appropriate Aesthetics.

Past winners in the Automotive & Transportation category include the Chevrolet Corvette (1984), Volkswagen Beetle (1998), Mercedes-Benz C-Class (2001), Nissan Altima (2002), Toyota Prius (2004), Kia Rio (2012), Tesla Model S (2013) and BMW i3 (2014). DaimlerChrysler Corporation (now Daimler AG), along with BMW, have each won 15 IDEA awards, the most among carmakers.  In 2004, Mercedes-Benz also won an IDEA award (Space for Outstanding Personalities) for its pavilion design at the Paris Motorshow.


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