Kia Motors has been ranked among the highest valued brands in the world once again, according to Interbrand’s 2017 ‘Best Global Brands’ report. The latest study shows that the Korean carmaker’s brand value has grown 6% in the last 12 months, to US $6.68 billion.
For the second year running, Kia has been ranked the world’s 69th most valuable brand in the report, its latest valuation representing a 645% increase in the value of the brand since 2007.
Now the 11th most valuable automotive brand, Kia is ranked ahead of dozens of ‘household name’ consumer brands, as well as a host of volume, premium and luxury car manufacturers.
“This welcome rise in Kia’s brand value is a clear reflection of Kia’s continuous dedication to our customers,” said Charles Suh, Senior Vice-President of the Corporate Marketing Division at Kia Motors. “This result provides us with further motivation to continue our mission to become the most desirable automotive brand in the eyes of consumers.”
“Kia’s continued efforts to evolve and redefine itself are critical to the sustained growth in its brand value,” noted Mike Rocha, Global Director of Brand Valuation at Interbrand. “The launch of the Stinger – Kia’s new and exciting fastback sports sedan, and the opening of ‘Beat 360’ – a new sensory brand experience centre in Seoul, fill me with high expectations of a bright future for the company.”
The sustained growth in the value of the Kia brand is the result of company-wide efforts to cultivate a more emotional attachment between the company’s products and consumers in every market.
Kia’s quality and reliability in the automotive sector have been validated with a No.1 ranking in the J.D. Power Initial Quality Study for two years running in the USA. Ahead of all other car manufacturers for quality, Kia was also the highest-ranked brand in J.D. Power’s Vehicle Dependability Study in Germany and UK in 2017.
With such momentum, Kia Motors launched its first-ever premium sports sedan, the Stinger and its new hybrid crossover Niro, which are designed to boost the desirability and dynamism of the brand. Portraying a modern, forward-looking image, Kia’s latest products speak loudly about the company’s efforts with advanced powertrains, innovative technologies, and premium quality and design.
To accompany the ongoing growth in the company’s product line-up, official partnerships with the world’s most high-profile sports events continue to aid the strength of the brand. Sponsorship arrangements with FIFA, UEFA, NBA, LPGA and the Australian Open tennis championship have provided Kia with a wealth of opportunities to engage with young-at-heart consumers around the globe.
To know more about Kia vehicles and services in Malaysia, visit www.kia.com.