Kia’s second best-selling model after its Rio – the Cerato – has joined the line-up of the Korean carmaker for the Malaysian market. Launched today with prices starting from RM99,888 for the 1.6-litre version and RM118,888 for the 2-litre version (on the road prices for Peninsular Malaysia), the new Cerato is described as ‘a new benchmark in the C-segment’.
“The Cerato has been one of the most highly-anticipated model launches in Malaysia and will play a key part in growing Naza Kia Malaysia’s sales volume this year. With this new model, we will be able to tap into the growing C-segment market,” said Datuk Hafiz Syed Abu Bakar, COO of Naza Kia Malaysia.
He added that the monthly sales target for the model is 600 units, which will contribute significantly to the targeted increase in sales volume by 8% to 13,345 units.
The Cerato’s styling follows the already-familiar theme started by Peter Schreyer, Kia’s Head of Design, but with evolutionary changes. The sleek, fluid shape which has a coupe-like profile is aerodynamically-optimised and features Kia’s signature ‘Tiger Nose’ radiator grille. Flanking the grille which has a geometrical lattice pattern are projector HID xenon headlamps with LED Daytime Running Lights to make the car more visible.
Additionally, the Smart Welcoming Light system has small lamps on the doors that automatically sense the Smart Key and come on as the owner gets near to the car, illuminating the ground by the door. Pocket lights also illuminate the door handles, a feature that used to be found only in much more expensive models.
Inside, the Cerato has the premium look and feel that we have come to expect from the latest Kia models. High-end features like a 10-way adjustable power driver’s seat, dual-zone automatic climate control, rear air vents, TFT-LCD screen with rearview display and push-start ignition are standard. Another feature which has only been found in expensive luxury models is the air-ventilated driver’s seat. For the Cerato 2.0, there’s also a sunroof as standard.
The motor-driven power steering system with flex steer has three settings which vary the amount of assistance. In COMFORT mode, the assistance is maximised for easy manoeuvring while SPORT reduces the assistance at higher speeds so that the driver will have a more steady feel of the road. In between is NORMAL which is a balance of assistance for most motoring situations.
The Cerato 1.6 uses Kia’s Gamma 1.6 MPI D-CVVT Engine which produces 130 ps/157 Nm of torque while the Cerato 2.0 is powered the 2-litre 2.0 Nu D-CVVT engine which has an output of 161 ps/ 194 Nm. Both engines send power to the front wheels via a 6-speed automatic transmission made by the Hyundai-Kia Group.
Safety-wise, the Cerato comes with stability control, Brake Assist, and Traction Control for Active Safety (to help the driver avoid an accident) while for Passive Safety, there are 6, frontal collision and side collision sensors, ISOFIX childseat points and of course, a strong structure.
The Cerato also has a Vehicle Stability Management system which provides coordinated use of the various active safety system for enhanced control and stability in asymmetrical driving situations, eg when one side of the car runs over a wet surface and loses traction.
The Cerato is available in Clear White, Glittering Metal, Bright Silver, Temptation Red and Golden Beat. Buyers will be pleased to note that the 5-year warranty has no mileage limit which means that there is peace of mind for the full five-year period.
To locate a showroom for a test-drive or to know more, visit a Kia showroom. Locations can be found at www.kia.com.