One of the six models in the bestselling ELF range which helped Isuzu retain its top position again in 2017.

Isuzu Malaysia again topped the commercial vehicle (CV) segment in 2017, the fourth consecutive year it has taken the No. 1 spot in CV sales. Although faced with market uncertainties and price increase due to the depreciating ringgit, Isuzu Malaysia still managed to not only retain their No. 1 position but also captured a 13% share in the pick-up segment, in addition to 20% sales increase in after-sales parts.

The ELF Light Duty truck was the bestseller with 5,237 units sold in 2017. Despite a slight decline in the Total Industry Volume (TIV) last year, Isuzu considerably improved its market share in the CV segment to 37.1% from 2016’s 36.3%.

Koji Nakamura, CEO of Isuzu Malaysia, expressed his delight over Isuzu’s ability to stand firm as a company and perform well despite the various economic hurdles faced in 2017.

He cited the public’s trust in the Isuzu brand and the long-term value that their commercial vehicles had to offer played a major role in ensuring Isuzu retained its No. 1 position for the fourth consecutive year.

“A successful company must have good business vision. Heading into 2018, our strategy is to ensure that customer satisfaction always comes first. We will continue to ensure our customers’ needs are handled with great care and consideration, while providing excellent after-sales services at all times. Despite the current economic outlook, it is important to always offer added value to our customers,” Mr. Nakamura added.

“Being No. 1 for the fourth consecutive year verifies the excellent quality of our products, in addition to first-rate services offered at our Sales & Service centres located nationwide. The ability to maintain this ranking also proves Isuzu’s reliability in providing time-saving and cost-efficient logistics to suit any business needs,” he said.

For more details on Isuzu’s range of vehicles available in Malaysia, visit

[Chips Yap]

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