This year, the Malaysia Autoshow has moved to a new venue at MAEPS – the Malaysia Agro Exposition Park, Serdang – a huge site outside Kuala Lumpur with lots of parking areas and outdoor spaces for various demonstrations and activities. In fact, the land area is so big that it can even have a racing circuit which will be used for the second round of the Vios Challenge One-Make Race series towards the end of this month.
Although situated outside the city, the distance is not really that far and there’s a highway leading to it. The organisers have also made sure that there are various forms of public transport for people to use from a nearby KTM station. There’s also a special offer for those who use the Grab taxi service with RM8 off per trip (from/to) MAEPS and a complimentary entry ticket.
Emulating the motorshows in Thailand and Indonesia, the Malaysia Autoshow is more of a sales event rather than the more glamorous branding showcase like the big international motorshows. It’s like a collection of roadshows by different companies under one roof and in today’s market environment, that’s a more appealing proposition to many car companies in Malaysia. In fact, the cost of participating in the Malaysia Autoshow being low is one of the main reasons why it is seeing a good response from the companies.
Set-up costs are lower since the booths don’t need to be so fancy as are rentals. Furthermore, with the focus on sales, there’s a better ROI (return on investment) as there will be some vehicles sold, helping to offset the expenditure. As one marketing manager told Motor Trader, “Our principal doesn’t help us with the cost of participating so we can’t spend much and we need to try to offset some of the cost incurred.” He added that in the past, they had to spend hundreds of thousands of ringgit on motorshow participation because of high rentals and the cost of building booths but for this event, they have spent under RM100,000.
Of course, you won’t find concept cars at the autoshow but most visitors probably won’t miss them. They would be going to see the latest models that they can buy and in this respect, some companies used the opportunity to launch new models at the event. UMW Toyota Motor unveiled the new Toyota Harrier which will go on sale in 2018 while Honda Malaysia launched the latest generation of the Honda Civic Type R. Perodua will be launching an all-new Myvi in the near future and used the event to give a sneak preview of the new model.
Besides the displays of new vehicles, there are also other activities like the KL International Automotive Symposium, a music festival, free vehicle inspections, karting slalom and even a display of an autonomous car. The autoshow opens at 9 am and ends at 10 pm this Saturday and Sunday.