Now that Geely Auto is closely associated with Proton, news of its activities are also being brought to our attention and one of the recent events was the hand-over of a fleet of cars for use by China’s Ministry of Foreign Affairs Service Bureau. 50 units of the Geely GC9 – the company’s flagship sedan – were recently delivered to the Beijing Diplomatic Service Bureau for use within China to collect state guests, diplomats and other dignitaries during their visits.
Since 2012, the Chinese government has enacted a series of official car policy reforms and actively promoted the use of Chinese brands for state use. With these reforms in place, Geely GC9 was selected by the Ministry of Foreign Affairs Diplomatic Service Bureau to be used as part of their diplomatic fleet in China. The first batch of 20 GC9 official diplomatic vehicles was delivered in March 2015.
Commenting on the experience with the car, Beijing Diplomatic Service Bureau Director General, Yuan Weimin said: “Two years ago, we selected the Geely GC9 after careful consideration to be our diplomatic fleet vehicle. Since then, they have completed their tasks without fault, all the while showcasing Geely’s passion for quality and technology. The performance and reliability of the vehicles has improved our reputation and quality of service.”
“Our experience with the previous Geely GC9 model has given us confidence in the strength of the new Geely GC9. The Diplomatic Service Bureau has once again decided to purchase Geely’s GC9 and use them in our diplomatic fleet, we look forward to an even better experience with the new model,” he added.
The GC9 has become a sales leader among Chinese brands in the large sedan market segment, with over 110,000 units sold since being introduced 2 years ago.
The model’s success was partly due to its status as a national diplomatic fleet vehicle as well as an attractive options package. It has helped to change the perception of ‘Made in China’ cars while setting the benchmark for Chinese brands in the D-segment, often outselling its international rivals. It has also been selected as the official car for various international events held in China such as the G20 Hangzhou to be held this month.
The GC9 is the group’s first flagship sedan in their 3.0 generation product range. The overall design combines global aesthetics with Chinese cultural and historical elements giving the vehicle an elegant and dynamic feel. It is equipped with premium intelligent drive, safety, and entertainment systems creating a refined driving experience, while giving occupant peace of mind with a full range of active and passive safety measures.
The latest model has received a substantial facelift, improved handling, a new powertrain, and lower NVH. These enhancements have resulted in a more refined, comfortable, and intelligent driving experience, raising the benchmark on quality for Chinese brands.
“Geely Auto has been in the automotive industry for over 20 years and throughout that time we have been committed to the policy of developing through technology and innovation in line with market demand. While the rise of Chinese brands is inevitable with the ‘Made in China 2025’ policy, we hope that Chinese brands will use their newfound influence to enhance the appeal of Chinese culture. Looking into the future, we will implement further supply-side structural reform and deliver even higher quality products and services that will meet the increasingly mature market demand,” said Zhejiang Geely Holding Group President, Geely Auto Group President & CEO, An Conghui.