New Proton models are coming next year and to prepare dealers for a new phase in the carmaker’s journey, its top dealers were taken on a visit to China to observe the operations of Geely dealers. 28 Proton sales and service centre owners were in Shanghai recently to see how Geely’s dealers carry out their daily operations. From their observations, they will gain ideas on how to upgrade their facilities and services.

Ryan Lai, director for LHM One Stop, a Proton 4S outlet in Nilai, Negeri Sembilan, said that he was pretty awed by the level of customer service that the Geely outlet provided for customers. “The service has a waiting lounge that does not look out of place in a 5-star hotel! Usually, the atmosphere can only be experienced by European premium car owners but Geely is offering it to their customers,” he said.

Inside a Geely dealership in Shanghai

The dealers also had a chance to try out the Geely Boyue which will be the basis of a new Proton SUV that will be introduced in Malaysia soon. “I was sceptical at first but from the moment I sat inside the Boyue, I knew this is the right vehicle for Proton’s new image,” Mr. Lai said.

His positive views were also shared by Susan Leong from Hoi Keen Service in Kuantan, Pahang. The authorised Proton service centre there includes a body and paint facility to provide repairs and repainting services.

A veteran in the industry, Dato’ Shamshudin of Pantai Bharu which has a Proton 4S centre in Klang expressed confidence in Proton and Geely. “The synergy is there and the Boyue will definitely make a big impact in Malaysia,” he said after the test-drive session.

The dealers also had an opportunity to visit Geely’s Research Institute where they learnt about the current and future technology of Proton’s major shareholder.

Following the visit, the dealers confirmed their commitment to make significant investments in upgrading their outlets.

“This trip has really opened our eyes to what Proton will achieve in the near future. We will be investing in the Proton brand because we have seen what the future is for the company. It is bright!” said Mr. Lai.

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[Chips Yap]

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