On March 12 1947, the very first Ferrari model came to life as Enzo Ferrari fired up the 125 S for a test-drive. That drive along the streets of Maranello in Italy marked the start of modern Ferrari history. The then-modest factory quickly grew into one of the great internationally-renowned ‘Made in Italy’ icons. Now, exactly 70 years later, Ferrari begins its official celebrations for this milestone anniversary.
To coincide with the official start of the celebrations and to commemorate the events of 70 years ago, Ferrari is also releasing a special video featuring a re-enactment of the first 12-cylinder to sport the Cavallino Rampante on its bonnet, the 125 S, driving through the factory gates on Via Abetone Inferiore and, in doing so, symbolically passing the baton of the Ferrari legacy to the LaFerrari Aperta.
The 125 S which Ferrari drove the first time was still an unbodied steel rolling chassis. Two months later, the car, which had a 12-cylinder engine, made its track debut at the Piacenza Circuit. Ferrari dubbed this maiden outing as ‘a promising failure’ after the car was forced to pull up with a fuel pump problem whilst leading the race. However, that moment of failure was short-lived as just 9 days later, the same driver took the 125 S to victory in the Rome Grand Prix, completing the 40 laps of the circuit and covering the total distance of 137 kms at an average speed of 88.5 km/h. This was the first of six victories the 125 S delivered in 1947, the most notable of which was the Parma Grand Prix with Tazio Nuvolari doing the driving.
Technological excellence, performance, style, exclusivity. Ferrari’s unique core values are brilliantly represented by the car launched to mark the 70th anniversary of the foundation of the company. The LaFerrari Aperta is the new limited-edition special series model dedicated to the brand’s most loyal clients and also the spider version of the acclaimed LaFerrari supercar.
The latest supercar effortlessly combines extraordinary performance with the unique exhilaration of open-top driving. It is equipped with the same hybrid power unit as the coupe, combining a 6262 cc V12 engine with a 120 kW electric motor
In the course of 2017, over 60 nations will host events crafted to treat clients and enthusiasts of the marque to a string of unique experiences as part of the ‘Driven by Emotion’ concept, one of the cornerstones on which the Ferrari story was founded and has flourished. Thus, March 12 marks the start of the anniversary events with Australasia opening the programme.
The LaFerrari Aperta will be present at each stage as the symbol of the 70th anniversary. The anniversary celebrations culminate in Maranello on the weekend of September 9 and 10.