Mercedes-Benz Malaysia (MBM), the leader in the premium segment of the market, has demonstrated its commitment as a long-term and committed investor by investing RM1 billion in this country to date. The investments made in production facilities, sales, training and distribution of its products have contributed to the growth of the brand in Malaysia as well as the auto industry’s advancement.
“As the premium market leader, Mercedes-Benz Malaysia is confident of the growth potential in the Malaysian automotive market. Based on this positive outlook, we continue to invest substantially in developing key areas including talent, technology, production and service as well as providing further employment possibilities and people development. These investments in turn help us deliver the Best Products and the Best Customer Service through a consistent and high level of service and expertise to our customers and cement our position as the No. 1 premium brand,” said Mercedes-Benz Malaysia President & CEO, Dr Claus Weidner.
Over one-third of MBM’s total investments have been spent on its production plant at the DRB-HICOM manufacturing complex in Pekan, Pahang, as well as the Training Academy in Puchong, Selangor. In recent times, the company has also shown its commitment towards supporting the nation’s ambition of becoming an Energy Efficient Vehicle (EEV) hub. This has seen specialised requirements put in place to produce EEVs, including upskilling staff, cutting-edge technology and provision of safety equipment. It is a clear testament of the brand’s position as a front-runner in automotive innovation and commitment towards the nation’s EEV hub ambitions.
Since 2003, MBM has invested over RM280 million in its production plant which currently produces 12 vehicles. All the locally-assembled models – including three with hybrid powertrains – are classified as EEVs, entitling MBM to receive incentives under the National Automotive Policy. These incentives help to offset the investment and production costs, enabling retail prices to be lower and more attractive.
MBM’s latest investment at the plant, which began operations over 14 years ago, is its paint shop which can handle up to 10,000 vehicle a year. It is equipped with a state-of-the-art robotic painting system, and is the first to use a 360-degree conveyor system in the ASEAN region.
Contributing to the local economy, MBM’s plant currently employs over 1,400 employees. The company also supports local industry by sourcing 30% to 40% of parts for its vehicles from vendors in Malaysia.
Dr. Weidner added that, together with its dealer network, MBM has invested over RM90 million (as at the end of September 2017) to expand and upgrade its dealership network. “With that, it remains the largest premium dealership network with 33 dealerships serving customers nationwide,” he said.
MBM’s strategy of focusing on ‘Best Products and Best Customer Service’ has helped the brand maintain its dominant lead in the premium market. In the first 9 months of 2017, 6,580 vehicles were produced with 8,771 units delivered. We are very happy with the momentum we have gained, and look forward to bringing more exciting updates to the market in the coming months,” said Dr Weidner.
On the sales front, June 2017 marked the best month in history for the leading premium brand with 1,210 vehicles sold. MBM leads the way with a market share of 2.3% (as at the end of August 2017) and expects to report another record year.
“Mercedes-Benz continues to lead in the premium segment. With the product expansion strategy, launching 13 new models and Best Customer experience offensive, and with 8 new and upgraded dealerships over the past 9 months, MBM was able to deliver 8,771 vehicles to customers, on track for yet another record year in 2017,” said Mercedes-Benz Malaysia Vice-President for Sales & Marketing, Mark Raine.
Passionate about preparing future talent equipped to sustain the EEV agenda, MBM continues to actively carry out its responsibility in pursuing the nations EEV ambitions through the Mercedes-Benz Training Academy which certified an additional 27 apprentices in June. Going the extra mile, MBM also conducted High Voltage Vehicle Introduction Training for fire and rescue personnel and signed a Memorandum of Understanding (MoU) with the Malaysia Automotive Institute aimed at fostering closer working ties between both organisations.
Moving forward in supporting the EEV ambitions of the nation, MBM intends to create a more conducive environment by launching dedicated charging stations to provide added customer convenience and service. MBM has selected Bangsar Shopping Centre in Kuala Lumpur as the location for its first station.