Creating greater awareness of the value of EVs

Posted on February 25, 2013 at 7:02 pm

As part of its ‘Journey to Zero Emission’ initiative, Edaran Tan Chong Motor (ETCM) recently collaborated with University College Sedaya International (UCSI) to give its students an opportunity to find out more about the all-electric Nissan LEAF.

During the showcase, the students learnt about the technology and innovation of the all-electric vehicle (EV) and gained insights into the importance of reducing the consumption of fossil-based fuels and emissions of carbon dioxide and other environmentally-noxious gases. The students were also given the opportunity to personally experience the quietness and power of the LEAF.

“We hope this LEAF showcase at UCSI will help create greater awareness about the importance of reducing our carbon footprint through zero-emission transportation. We are happy to show the LEAF to the students and staff of UCSI, and also to let them experience what an electric vehicle is all about,” said Dato’ Dr. Ang Bon Beng, Executive Director of ETCM.

“Today’s showcase successfully illustrates the importance of collaborative efforts between industry and academia,” said UCSI Deputy Vice-Chancellor (Academic Affairs & Research) Professor Emeritus Dr Lim Koon Ong. “This partnership marks a key milestone for UCSI and ETCM, and portrays how two parties can work together to generate higher awareness and start instilling the “green mentality” with the younger generation.”

ETCM started its EV awareness campaign in May 2012 and has embarked on multiple projects such as the LEAF Ambassador programme, LEAF roadshows and talks about EV technology and benefits.

Related article: Malaysia’s first Nissan LEAF EV ambassadors

For more information about the Nissan LEAF, visit www.nissan.com.my/LEAF

[by Chips Yap]

By Motor Trader Editorial Team

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