BMW Group Malaysia sold a record number of vehicles in 2016 for a sixth consecutive all-time sales high. During the year, it delivered a total of 10,906 units of BMW, MINI and BMW Motorrad vehicles, a 16% growth increase compared to the same period in 2015.
The record breaking achievement is in tandem with that of the BMW Group, which achieved its best ever sales volume in 2016 with a total of 2,367,603 vehicles sold worldwide.
Of the 10,906 units, 9,000 were BMW vehicles while 902 were from the MINI brand, with the remainder coming from BMW Motorrad which is the motorcycle brand.
Commenting on the achievement, Han Sang Yun, Managing Director and CEO of BMW Group Malaysia said: “The continued and growing support from our customers and network of dealerships here were the main factors for our best achievements in 2016. On behalf of BMW Group Malaysia, I would like to express my heartfelt gratitude to our customers and dealers here for helping us achieve this milestone in an especially challenging year.”
Some of the BMW models introduced in Malaysia in 2016 included the all-new 7-Series, the locally-assembled X5 xDrive40e and 330e (both plug-in hybrids), locally assembled variants of the X1 and X4, the new M2 Coupe and a special variant of the 5-Series.
MINI launched the new Clubman, John Cooper Works Pro Edition and special edition MINI Countryman Park Lane. Also introduced were a new 4-Year Unlimited Mileage and Free Service Warranty program.
Looking ahead, there are plans to export the 3-Series, 5-Series and 7-Series from the Malaysian assembly facility in Kedah to Vietnam and the Philippines in 2018. This will see the assembly capacity increase from over 7,000 vehicles in 2016 to over 10,000 vehicles in 2017 with an investment of over RM10 million.