New Proton Exora Prime

Two new variants of the first Malaysian MPV, the Exora, are now available and come with an all-new 1.6-litre Campro Charge Fuel Efficiency (CFE) 4-cylinder petrol engine with performance said to be comparable to that of a 2-litre engine. The new variants, with tentative prices ranging RM70,998 to RM88,998, are known as the Exora Bold Premium and Exora Prime.


“The combination of the Campro CFE engine and CVT (continuously variable transmission) not only gives the Exora  Bold Premium and Exora Prime greater efficiency and fuel economy,” said Proton Holdings Berhad Group MD, Dato’ Sri Haji Syed Zainal Abidin Syed Mohamed Tahir.


He added that CFE uses the forced induction technology which provides maximum power at lower rpm. The increase in power output is 8% to 138 bhp while torque is raised by about 37% to 205 Nm, available between 2000 and 4000 rpm. While the CFE engine runs on the same 10:1 compression ratio as the CPS engine without forced induction, it has a stroke of 86 mm, 2 mm less than the CPS engine. The bore remains the same for both engines but it is not known if the stroke length is due to using a shorter con-rod or a different piston. The resulting displacement is 1561 cc instead of 1597 cc. The top speed with the CFE engine is claimed to be 185 km/h.

Torque curve of the CFE engine – blue line shows how torque of the new engine is as much as 18% greater than a non-turbo 2-litre engine used by Proton as a benchmark. Torque curve at the bottom is for the CPS engine

“Boosted with the more efficient 1.6-litre engine, customers will experience powerful performance which is comparable to a 2.0-litre engine, with much lower fuel consumption. The additional power kicks in to provide more pulling power when accelerating or overtaking. In short, it’s what you can aptly describe as a “pay-as-you-go” engine, which gives you more “vroom” for every litre of petrol used.”


The benefits of the CVT include the intelligence of selecting the best ratio that would suit a particular driving condition, thus allowing the Exora to achieve high fuel efficiency. The transmission is also ‘stepless’ so transitions between ‘gears’ (there are actually no gears in a CVT) is smooth. Click here to know more about the CVT.


The Exora Bold is available in executive trim powered by a 1.6-litre Campro CPS engine and available with both manual and automatic transmissions. There is also a lower-priced version (estimated to be RM59,998) with standard trim which is powered by the same engine and manual transmission.

Interior of Exora Bold (above left) and the Captain’s seats of the Exora Prime on the right

The exclusive 6-seater Exora Prime features a number of enhancements. The exterior upgrades include an all-new front and rear bumper design, electric folding door mirrors; rear disc brakes; blacked-out headlamps; smoked rear combination lights; 16-inch inch gold-finished alloy rims; a rear garnish finishing; and a newly-introduced colour known as Absolute Brown.


The all-new leather interior is complemented by the walnut centre panel finishing, gear panel bezel, air-conditioning vent outlets and metallic beige door switch covers and inner door handles. The Exora Prime is also equipped with second row Captain’s Seats, headrest monitors and an audio system incorporating GPS route navigation and a reverse camera.

Interior features of Exora Bold (above) and Exora Prime (below)

The Exora Bold Premium also comes with electric folding door mirrors, rear disc brakes, 16-inch alloy wheels, and a new front and rear bumper design. The interior has sportier treatment in the form of a dual-tone combination leather seats with liquid silver appointments on the gear panel bezel, door switch cover, air-conditioning vent outlets and inner door handles. This variant also has a reverse camera and rearview mirror incorporating a LCD.


“The Exora Bold Premium and Exora Prime offer consumers exclusive and elegant styling combined with Lotus Ride and Handling for excellent grip, stability, response and safety, all, at an affordable price and the best value for money for a vehicle in its class, in line with our brand promise of ‘Committed to be Better’,” said Dato’ Sri Haji Syed Zainal Abidin.


Since it was launched in April 2009, a total of 65,049 units of the Exora have already been registered with Proton receiving some 82,854 bookings. On average, monthly sales of the Exora number 1,800 units and with the introduction of Exora Bold Premium and Exora Prime, the company is optimistic of this increasing to 2,000 units a month.


Outside Malaysia, the Exora has also impressed customers. Last year, it was the only MPV named as one of the top ten cars in Thailand by a renowned English newspaper in Bangkok. More recently, the Exora Star won two separate awards in Indonesia – the “Best Budget MPV 2011” at the Indonesian Automotive Awards and MobilMotor magazine’s ICOTY (Indonesian Car of the Year) Best Small MPV 2011.

Rear view of Exora Bold


Deliveries of the Exora Bold Premium and Exora Prime will only commence from the second week of January 2012. In the meantime, customers are invited to test drive the Exora Bold Premium with CVT at any Proton showroom.


In conjunction with the launch of the new variants, Proton is also organizing a Proton 4 U Day from  December 16 -18 at all Proton sales outlets nationwide. Door gifts are being offered to those who test-drive the Exora. The Exora Prime however, will not be available for a test-drive and can only be viewed at these outlets: Crystal Showroom, Juru Branch, Plentong Branch and Mutiara Damansara.

To know more about the Exora and other Proton models, visit

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