Posted on April 11, 2011 at 12:00 am
The 59th authorised Honda dealership in Malaysia since Honda Malaysia was established in 2001 was recently given an official opening. Operated by AutoWorld Asia Sdn. Bhd, it is also the 10th 3S dealership in Selangor, which means it offers sales and after-sales services in one location.
Since 2001, sales of Honda in Selangor have grown more than 10 times to 10,034 units in 2010. The state contributed 23% of the total sales volume of 44, 486 units sold in 2010, a significant number, hence the need for another dealership in this region.
“With the introduction of more products in the future and as the demand in Selangor is catching up with the other dealers within the network, it is our responsibility to maintain the quality of our sales and after-sales services to the increasing customer base here in the region. We believe that partnership as such with AutoWorld Asia will only help us to upkeep this commitment,” said Yoichiro Ueno.
“We are very pleased that Honda Malaysia was ranked No. 1 in the 2010 Customer Service Index (CSI) Study by J.D. Power and Associates. We want to assure our customers that we will continue to do our best in delivering more value, to further drive our continuous effort by building life-long relationships with our customers, through our Lifetime Ownership Loyalty program. It is Honda’s aim to retain our customers for life!” he added.
Honda’s existing customer base in Selangor numbers approximately 60,000, which is the biggest customer base in a single state for Honda Malaysia. The opening of AutoWorld Asia will not only continue to expand the existing base but also provide Honda customers in Selangor with more access to efficient and prompt sales, and after-sales services.
“We are proud to be appointed a Honda authorised dealer as Honda is one of the most respected automotive brands in the world, dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction. The name Honda stands for outstanding technology, quality & reliability,” said Dato’ B Bhaskaran Pillai, Managing Director of AutoWorld Asia.
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The 3S concept is a constituent of Honda Malaysia’s policy of prioritising customer satisfaction while creating an enjoyable customer experience. Honda believes that on purchase of a car, a life-long relationship with the customer is forged and therefore it is utmost important for Honda to build an on-going relationship through high quality after-sales services.
Since its establishment, Honda Malaysia has been equipping and training its dealers to acquire the 3S status so as to provide a total package of service and convenience to customers nationwide. To date, there are a total of 59 Honda dealers, of which 56 of them operate Honda 3S Centres nationwide.
To know more about Honda products and services in Malaysia, visit www.honda.com.my
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