The all-new 10th generation of the Honda Accord has won the 2018 North American Car of the Year award. This is the third consecutive year that a Honda model has received top honours from the jury of North American automotive journalists. The Civic and Ridgeline pick-up won the car and truck awards in 2016 and 2017, respectively.

“Honda took a clean-sheet approach to reinventing America’s most popular car, and we couldn’t be prouder to receive this honour for Accord as the North American Car of the Year,” said Henio Arcangeli, Jr., Senior Vice-President of the Automobile Division and GM of Honda Sales, American Honda Motor Co., Inc. “We’re especially proud for the production associates in Ohio where Accord has been built to the highest quality standards for over 35 years.”

The North American Car, Utility and Truck of the Year awards honour excellence in innovation, design, safety features, performance, technology, driver satisfaction and value. Initiated in 1994, they are judged by 60 professional automotive journalists from the USA and Canada who work for independent magazines, television, radio, newspapers and industry websites.

Completely redesigned from the ground-up, the all-new Accord features a lighter and more rigid body structure, an advanced new chassis design wrapped in a more sophisticated, sleek and athletic design with top class interior space and comfort.

The drivetrain options include two all-new, high-torque VTEC Turbo engines, the world’s first 10-speed automatic transmission for a front-drive car and a new generation of Honda’s two-motor hybrid technology. The Accord also includes a host of new safety, driver-assistive and connected-car technologies.

Click here to read more about the 10th generation Honda Accord.

The latest generation was launched in the USA in July 2017 and the ASEAN version is likely to appear in Malaysian showrooms later this year. The current generation was launched in Malaysia in September 2013.

Current 9th generation which has been on sale in Malaysia since 2013

Click here for other news and articles on the Accord.

[Chips Yap]

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