About Us

PROTO Malaysia Sdn Bhd owns and operate the Motor Trader brand, which is the leading automotive media company in Malaysia. Motor Trader is a well-recognized brand name in Malaysia for being a market leader in this industry since 1998. Our products interacts with the Malaysian public at various stages of their car life journey, primarily via our automotive website, Motor Trader Online and our market-leading magazine, Motor Trader: The Motoring Guide, by bridging the connection between potential car buyers and eager sellers.

We also operate Motor Trader Inspection and Motor Trader Warranty as a mean to enrich the Buying and Ownership experience of used car buyers. With our aim towards providing a general peace of mind, we strive to continually develop products and services, At PROTO, we are committed to EMPOWER the Malaysian car buying consumers through Education and Enrichment of automotive knowledge.


Motor Trader Online: Your Car Life Partner
Motor Trader Online

Motor Trader Online

Riding into the digital era is our online platform, Motor Trader Online. Although our website has been around since 2005, our website has been transformed to cater to much more than online auto classifieds. In line with our aim to be YOUR CAR LIFE PARTNER, Motor Trader Online is now the source automotive news, ownership knowledge, tips and classifieds. All made to be simple and easily accessible by all users. Our site has also been optimized for mobile devices, to cater to the demands of today's fast paced world.

Motor Trader: The Motoring Guide

Motor Trader: The Motoring Guide

In 1998, the Motor Trader Magazine was the pioneer in the automotive classifieds magazine genre in Malaysia. Bridging buyers and sellers via an easy to use and intuitively laid out, weekly magazine. The magazine has set the standards for automotive classifieds in Malaysia and remains the go-to brand for buying and selling of cars. In catering to the needs of today, Motor Trader Magazine has been revolutionized and is now rebranded as The Motoring Guide. This is to reflect our new direction to empower our readers with not just car news but also other automotive information and knowledge that would be vital to every car owner. Our aim is to be YOUR CAR LIFE PARTNER. Maintaining a 40,000 weekly print run, we remain committed to our readers and advertisers alike, to keep on empowering and enriching your car life journey.

Motor Trader Inspection logo

Motor Trader Inspection

Motor Trader is taking the guesswork out of used car buying by introducing Motor Trader Inspection. Our team of car inspection experts from Japan with experience of inspection over 2.5 Million cars can conduct an extensive 344-point check for potential car buyers. With an expert and unbiased report, potential car buyers can objectively evaluate the condition of a car before committing to purchase it. Giving a peace of mind to consumers before buying a used car is our credo.

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Motor Trader Warranty logo

Motor Trader Warranty

Buying a used automobile has always carried the stigma of the uncertainty of its reliability. May it be faulty parts or sudden breakdowns, the fear of unforeseen expenses has always been a hindrance towards used car purchases. We address this vital consumer concern with our Motor Trader Warranty. Motor Trader Warranty is an extended warranty program that covers vital parts such as engine, gearbox and other mechanical parts, of used or reconditioned cars. Have a safety net against unforeseen failures will give car buyers the confidence to go out and get that dream car that they have been wanting.

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