You’ve probably heard or read about “I’m Nissan Crazy”, a new campaign by Edaran Tan Chong Motor (ETCM) which is a fully integrated marketing effort aimed at bringing Nissan and ETCM closer to the hearts of consumers by engaging them with a series of advertisements, online games, contests and events. 

Inspiration for this campaign came about with an innocent question to Nissan owners: “How crazy are you for your Nissan?”. ETCM was keen to know how its customers felt about their Nissans since knowing their feelings could also help the company serve them better.

Much to the surprise of everyone at ETCM, the stories that came in were endless, some even overwhelming but most importantly, they were original  stories from real owners. Their own unique stories, expressed with great honesty, that reveal such unequalled passion for their Nissan cars.

Every story that you read is unscripted; it’s the owners’ own words. From a custom-fitted mattress in a Grand Livina, a winning Sylphy treasure hunter, to even an Elephant Navara-trucker and a heartwarming Papa Urvan. Within the same premise, Nissan owners are firm believers of reliability, value, performance, comfort and technology in their cars. This further strengthens and reinforces their bond and relationship with Nissan.

Some of the owners who tell about how crazy they are for their Nissan

The website, www.iamnissancrazy.com.my has been created to offer the public a more interactive platform to view “I’m Nissan Crazy” stories. Besides the stories, the website’s content also focuses on interesting behind-the-scenes snippets of designing, manufacturing and distributing Nissan vehicles. This offers a rare glimpse into the inner workings of Nissan and ETCM via true facts and figures never previously made known.

Visitors to the website can win lots of prizes

“Transparency equals trust, and as such, we have created an online platform to showcase how passionate we [Nissan and ETCM] are to produce and deliver high quality vehicles” said Dato’ Dr. Ang Bon Beng, Executive Director of ETCM.

Those who visit the site will also get a chance to win exciting prizes in the “I’m Nissan Crazy” online game contest. Contestants must prove how crazy they are about Nissan by playing games that test the sight, memory and hearing. Moreover, contestants are also able to win their choice of main prize, from a range of cool electronics gadgets and lifestyle gizmos. 

"The campaign enables the public at large to interact with the Nissan brand in different ways. As a result, they can engage with a series of activities and most importantly to build their trust, loyalty and love with the Nissan brand!" added Dato’ Dr Ang.

For more information, log-on to www.iamnissancrazy.com.my.