The Forza was launched in Bangkok last month

Following the successful launch of the Naza Forza in Thailand last month, Naza Corporation is increasing production of the model as it has met with strong and positive response in Thailand. At its launch during a motorshow, Naza Corporation's importer in Thailand, Yontrakit Motor Sales, received 524 orders for the hatchback which is priced at 349,000 baht (about RM34,760).

The Forza which recently made its debut into the highly competitive Thailand automotive market during the recent 10-day Thai Motor Show has managed to secure 524 orders. Yontrakit Motor Sales Co, the official importer of the Naza Forza into Thailand has urged Naza Corporation to increase productivity of the car to meet demand in the Thai market. At 349,000 Baht, the Naza Forza is currently the most affordable new car in the hotly contested Thai auto market.

Besides Thailand, Naza Corporation is also exporting the Forza to Nepal, Bangladesh and Singapore. Exports to Singapore which only began earlier this year are also said to be very encouraging with strong acceptance of supermini cars from Malaysia. Export sales current amount to about 30% of total Forza sales.

Naza Corporation is also having discussions with potential importers  in Sri Lanka, Indonesia, Mauritius to export the model to those countries in future.

Naza 206 Bestari

SM Nasarudin Tan Sri Dato' Seri Utama SM Nasimuddin, CEO of Naza Corporation, said that the company is indeed pleasantly surprised by the warm reception that the Forza has received in both Singapore and Thailand, markets that the Forza had only just entered in 2008.

"Our company's objective to offer the Naza Forza as an affordable mode of transport to ASEAN countries. Also of equal importance is the development of strong after-sales support which will add to the attraction of the Forza," he added.
 
Meanwhile, in its home market, sales of the Forza and 206 Bestari are said to have been on the rise since the company began its ongoing 'Forza 199' and 'Bestari 399' promotions. The company assures that even though the demand for the Forza is strong in both Thailand and Singapore, there will be enough cars to satisfy the local demand.

For local enquiries, Naza Corporation advises those who are interested in the 'Forza 199' promotion to call the Client Liaison Interaction Centre at its new toll-free number 1-800-88-NAZA (6292) or log onto www.nazacorp.com.my for more information.

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