2007 was a great year for Mercedes-Benz sales as the company set a new worldwide sales record of 1,285,900 units. Commenting on the record, Dr. Dieter Zetsche, Chairman of Daimler AG and head of Mercedes-Benz Cars, said: “Our current models are drawing a very positive customer response. In 2007 we succeeded in laying the groundwork for sustainable, profitable growth, particularly with the market launches of the new Mercedes-Benz C-Class and the new smart fortwo.“

Despite increased competition, Mercedes-Benz was able to raise its market share in nearly all key regions. Its success was especially evident in the key growth markets for the automotive industry. With 26,900 units sold (2006: 17,600 units) and growth of 53%, Mercedes-Benz' rate of growth in China was more than twice as rapid as that of the premium market overall.

Sales in the Asia-Pacific markets rose 9% to 142,700 units and in India and the countries of Southeast Asia, 2007 retail numbers established Mercedes-Benz as the preferred premium brand with over 17,400 units in 2007 (2006: around 14,200 units), delivered.
 

Sales in the Asia-Pacific region were strong in 2007 with the new C-Class (left) contributing significantly and the S-Class being the leader in the topmost sector of the luxury segment

Dr. Joachim Schmidt, Vice President responsible for Daimler Central/Eastern Europe, Africa and South East Asia, said: "Our Mercedes-Benz cars increased sales figures in Southeast Asia by 23% compared to 2007. The S-Class remains the unchallenged market leader in the top luxury segment.  The E-Class has succeeded very well in sustaining its strong position. The C-Class started very successfully from its launch mid-2007 and proves highest competitiveness in its segment.”

“I am pleased to see that our customers very much appreciate our current product line-up and support our brand values. They can continue to expect more fascinating vehicles from Mercedes-Benz in 2008 that will meet even the highest expectations in terms of quality, safety, comfort and performance," Dr. Schmidt added.