More properties to be managed by Ascott

Posted on August 11, 2011 08:39 PM

By 2016, Ascott International Management Pte Ltd Serviced apartment operator expects to more than double the number of rooms it manages in Malaysia. Currently, Ascott manages 5 properties with a total of 705 units and is scheduled to launch 4 new ones until 2016.

Apart from the Ascott brand (which is comparable to a 5-star hotel), the group operates Somerset (four stars) and Citadines (between three and four stars). The new openings include the 215-unit Citadines Uplands Kuching which is scheduled to open in the first half of 2012 and the 143-unit Ascott Sentral Kuala Lumpur in 2013.

Regional general manager for Singapore and Malaysia Tan Boon Khai said in an interview recently that its strategy for Malaysia is to build up scale and room inventory. "Thus far, based on our upcoming properties, we are doing well and we see opportunities in Malaysia as tourism numbers are up," Mr. Tan said.

"In 2014, we can welcome Citadines D'Pulze Cyberjaya with 232 units and Somerset Damansara Uptown, Petaling Jaya, in 2016," he revealed, adding that Ascott sees potential particularly for its Somerset and Citadines brands.

"We see Penang, Johor, Bintulu and Miri have potential for our brands," he added.

Currently, Ascott owns the 207-unit Somerset Ampang and the 96-unit Somerset Seri Bukit Ceylon in Kuala Lumpur. It also has a 51% share in Ascott Kuala Lumpur. [Rufaidah]

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