Proton's new Marketing Director

Proton Holdings Berhad has announced the appointment of John Doody Chacko as the new Director of Group Marketing & Branding (Group Chief Marketing Officer). In this position, Mr. Chacko will spearhead the Group’s Branding, Marketing and Motorsports to re-stage the Proton brand locally and internationally.

A graduate in Management Studies from the University of Waikato in New Zealand, Mr. Chacko is a recognized senior marketing and commercial leader who has worked with multinational corporations like Kraft and Coca Cola across Australia, New Zealand, UK, Africa, Middle East, Latin America and Asia during the past 25 years.

Prior to joining Proton, Mr. Chacko was with The Coca-Cola Company, which he joined in 1998. His last position was Group Director Marketing for the Coca-Cola Asia Pacific McDonald’s division, based in Hong Kong. He returned to Malaysia in early 2011 as part of the Returning Expert Program and his dream was to become part of a Malaysian iconic establishment, leveraging on his global marketing and commercial experience to make a difference.

“John is a true manifestation of a successful Malaysian who has made a successful career abroad. Having lived and worked in 5 continents, 9 countries and 11 cities, John considers himself a global citizen yet he remains very much a true Malaysian citizen at heart. But ultimately, his dream was to come back and serve an iconic Malaysian brand, and I am glad that he has chosen Proton,” said Proton Group MD Dato’ Sri Haji Syed Zainal Abidin Syed Mohamed Tahir said.

“John’s appointment is most timely and apt in re-positioning the Proton brand as we make our marque one of global significance. With our ‘Committed to Be Better’ pledge to improve in every way, which we announced last week, and combined with John’s wealth of global experience in consumer and strategic marketing, I am confident that the company is now more equipped in its effort to help push the brand into the next phase of our growth journey, not just in Malaysia, but on an international level,” he said.

To know more about Proton Holdings, visit www.proton.com

For information on Proton products and services, visit www.proton-edar.com.my