World record set by Mitsubishi Outlander Sport (ASX)

Mitsubishi Motors North America (MMNA) earned a spot in the Guinness Book of World Records (officially confirmed) when nearly 5,000 consumers who had signed up for a virtual test-drive of the new Outlander Sport (known as ASX in Malaysia, RVR in Japan) collectively ‘drove’ the furthest distance driven by an online controlled vehicle in 24 hours – 91 miles (146.5 kms).

The World's First Online Test Drive – dubbed ‘The Mitsubishi Live Drive’ - gave drivers an interactive experience to remotely test-drive a real Outlander Sport from the comfort of their own home or office using a keyboard on their computer and an internet connection... just like the Test Drive computer game except this was with a real car!

In addition to the world record, the 11-day event period saw over 40,000 registrants, of whom 38 who got to participate spent their entire online drive doing 'donuts' and 11 participants chose to enjoy their entire drive in reverse driving backwards!

"With almost 5,000 test drives, this program has gained wide acceptance from our dealer body, consumers, and the general public, not only improving brand awareness, but also driving consumer traffic," noted Gregory Adams, Vice President Marketing for MMNA. "The use of this technology is an innovative means of communicating the standout features of the new Outlander Sport. Not only has Live Drive helped enhance the brand's perception, but the campaign has enhanced the long-held favorable marriage between technology and our advanced Mitsubishi products."

The project involved a custom-built in-car robotics system that controlled the steering, gear changes, acceleration and braking with sophisticated software to connect the automotive robotics using driver input via internet connections. Once in the "driver's seat," participants were able to steer and brake the car in real-time with only their computer keyboard, while taking in the live-streaming view out the front windshield. The whole experience was enhanced by audio of the Outlander's revving engine or consumer-selected music tracks. To ensure that drivers didn't steer the Outlander out of bounds, the vehicle's whereabouts were constantly tracked using three laser-based GPS systems.
 

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