Isuzu Motors' Chairman visits Malaysia

Though Isuzu Motors has much of its manufacturing activity in Thailand where it commands a significant share of the pick-up market, it has not ignored the potential of the other markets in the ASEAN region. Recognizing that Thailand, together with Malaysia and Indonesia, are the three ‘Asian Tigers’ that will be a driving force in East Asia in coming years, it is giving increasing attention to these countries.

Evidence of the greater attention was shown recently when the Chairman of Isuzu Motors, Yoshinori Ida, made a visit to Malaysia for a dialogue with affiliate Isuzu Malaysia and its dealers. His visit followed the launch of the new Isuzu N-Series range of trucks that are expected to spearhead Isuzu Malaysia’s efforts to be the top commercial vehicle brand in the local truck market.

Mr Ida’s visit, the first by the top-ranking official of Isuzu Motors, is said to be a strong indication of the company’s intention to support its local operations (which include assembly activities at the DRB-HICOM complex in Pekan, Pahang) to gain a stronger foothold in the truck business in Malaysia.

During the dialogue that was held in Kuala Lumpur, Mr Ida assured the dealers of Isuzu’s full commitment towards helping the Malaysian operations achieve its position as the leading truck brand and that quick response and excellent product support would be key areas that Isuzu Motors would prioritize in an effort to create a better business environment for Malaysian dealers.

“Malaysia is one of the three Asian tigers together with Thailand and Indonesia. These will be a driving force of the East Asian market in the coming years. In order to achieve our objectives of making Isuzu the No.1 truck brand in the world, we need to have a strong presence in these markets and react quickly to the demands of our customers here,” he said.

Mr Ida thanked the dealers for their input during the dialogue and said that their opinions would be considered as valued feedback in determining the kind of products and applications of the future product range.

The dealer representatives present at the dialogue were impressed and honoured by the keen interest shown by Mr Ida in soliciting their feedback. “This is the first time the chairman of a global corporation has come to hear our views. I have never had this opportunity before and more importantly, he has taken note of our opinions and has assured us that he will take the necessary action when he returns to Japan. This is truly a great show of commitment by Isuzu,” said a dealer from Sabah.
 

 

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