Festival Proton 1 Malaysia

Proton has been providing Malaysians with cars for 25 years and has become a household name. In the 25 years it has been in existence, it has grown substantially in many ways to become a full-fledged automaker. However, its achievements and capabilities are not necessarily known to every Malaysian, especially those further away from urban centres and also the new generation of young citizens.

So as part of its 25^th anniversary celebration, the company is ‘going out’ to the public to showcase its past and present as well as provide a rare insight into the future. This showcase – known as ‘Festival Proton 1 Malaysia’ - will be a mobile one that will make 11 stops around Peninsular Malaysia over two weeks. It started off at Stadium Indera Mulia in Ipoh, Perak, yesterday and has a total of 180 participants travelling in a convoy of 60 Proton Cars. Also involved are 25 cars from various official Proton car clubs.

“This is an opportunity for us to bring reach out the general public, because we know that sometimes it is not so easy for people to come and visit us. Proton has grown stronger, more matured and knowledgeable as a car manufacturer over the years, and as we push forward in our efforts to become a competitive global car manufacturer, we would like to take this opportunity to share with all Malaysians - our most important stakeholders - our accomplishments as well as provide them with a rare insight into the future the company is pursuing,” said the company’s Group Managing Director Dato’ Haji Syed Zainal Abidin Syed Mohamed Tahir.

The mobile exhibition will include several conceptual models that were recently displayed at the Kuala Lumpur International Motor Show 2010. Visitors will also have a chance to view the Satria Neo Super 2000 rallycar which competed in this year’s Intercontinental Rally Challenge and Asia Pacific Rally Championship; the Exora Extended Range Electric Vehicle which won the ‘Best Range Extender Electric Vehicle’ category in the inaugural Brighton to London Future Car Challenge organized by the United Kingdom’s Royal Automobile Club; the EMAS hybrid concept global car launched at the Geneva International Motor Show; and fresh from their debut at the recent Kuala Lumpur International Motor Show, the Jebat and Kasturi concept cars. Car enthusiasts can also see how Proton’s designers create the shapes of future models and have a go at the digital sketching and clay modeling tools used.
 

At each stop, there will be a mini autoshow, numerous fun-filled activities for the family and children, and concert performances and appearances by renowned local artistes including Jaclyn Victor, Adibah Nor, Nasyid group Rabani, Dayang Nurfaizah and Amy Search. As part of Proton’s Safety Campaign and a gesture of appreciation from the company, there will be a dedicated service crew at the carnivals especially for Proton car owners. Owners who bring their cars can have a free 18-point vehicle safety check. 

The unfortunate are not forgotten and as part of the company’s Corporate Social Responsibility program, Proton has invited some handicapped organizations and orphanages from every state in the Peninsular to take part and enjoy the celebrations. The orphans will be hosted by Proton, entertained with a host of stage activities and clown shows, and presented with “Back to School” goodies in time for the new school year.
 

“Celebrating PROTON’s 25 years in the automotive industry, Festival PROTON 1 Malaysia is more importantly to say ‘thank you’ and pay tribute to all Malaysians and Proton car buyers for their continued support and belief in the company, the brand and the national aspiration,” said Dato’ Haji Syed Zainal Abidin.

The two-week nationwide tour will end on December 31 with a Grand Finale concert held at the Proton Centre of Excellence in Shah Alam, Selangor, as a celebration and countdown to New Year’s Eve.

To know more about Proton's 25-year history, visit www.proton.com

To know more about Proton models and find a showroom, visit www.proton-edar.com.my
 

 

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