Upgraded Proton Exora

There was a time when Proton launched a new model and because it was a Proton, every unit coming out of the plant had someone waiting for it. Even after 10 years in the market, it still sold better than other models that were newer and it seemed like there was no need to make it better. That’s the sort of thinking which is dangerous for any manufacturer as consumers get tired of something that is the same for such a long time. Furthermore, with competition so intense, rivals will be introducing new models that can draw buyers away.
 

The Proton of today has a very different attitude and does not take its customers for granted. It pays a lot of attention to their needs and expectations, trying its best to meet them and win them over. So it’s no surprise that just a year after the Exora was launched, an updated version appears in the showrooms today. Even though demand has been exceeding supply, Proton is not resting on its laurels and imagining that effort is not needed on its popular MPV.


The improved Exora, which costs about RM1,000 more, launched today has enhancements which are across the range comprising three versions – Base Line, (B-Line), Medium Line (M-Line) and High Line (H-Line). All three versions have a fresh new interior colour theme, steering wheel finishing and door inner handle finishing.
 

The Exora H-Line gets the most enhancements such as a new centre panel finishing, a new panel around the shifter, foglamp garnish, door visors and a boot organizer. The last item is simple like a teh tarik hook but will prove very useful when doing the weekly pasar malam shopping. If not needed, it can be detached and folded away to free up space for cargo behind the rear seats.
 

Both the H-Line and M-line versions come with standard 15-inch alloy rims and a bodykit. Leather upholstery is standard only for the H-Line, along with items such as a DVD/LCD monitor overhead, portable GPS navigation system and cruise control. There are no technical changes at all though some areas may have received minor running changes which are normal in a model's life.
 

Plum Red is a new colour choice that joins Blue Haze, Solid White, Genetic Silver and Tranquility Black. The Red and Blue colours are, however, not available with the B-Line Exora.

For more details about the rest of the Exora, click here to read our earlier article
 

With this new enhanced Exora, we are confident of increasing the existing sales to 2,500 units a month which would surpass our target to sell some 28,690 units in the current 2010/2011 financial year,” said Proton Holding Group MD Dato’ Haji Syed Zainal Abidin Syed Mohd Tahir.
 

 
Click here for specifications page
 

PRICES with insurance and metallic paint (Peninsular Malaysia)
B-Line with manual transmission: RM58,998
M-Line with manual transmission: RM65,998
M-Line with automatic transmission: RM70,998
H-Line with automatic transmission: RM76,998

Comment on the Exora in the MTM Forum and let Proton know what you think of this new version
 

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