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Artist's impression of the new Ingress Auto BMW facility which will begin operations during the first quarter of 2008
“Dealerships form a critical touch-point for the brand to the consumers and we want to ensure that our customers continue to get nothing but the very best. Soon, our customers in the prime locations of the Petaling Jaya and Damansara area in Selangor will be able to enjoy the latest offering in terms of product and service from our newest ‘4S’ Centre.” said Wolfgang Schlimme, MD of BMW Malaysia.
He was referring to Ingress Auto’s new state-of-the-art BMW 4S centre which will be located adjacent to the Lebuhraya Damansara-Puchong Expressway (LDP) and facing the Mutiara Damansara area. The concept and architecture of the facility is said to reflect the essence of the BMW brand and complies with its stringent international-class standards and specifications. The new dealership will house the sales office, new car showroom, used car showroom, lifestyle and accessories display area, meeting and discussion rooms, service reception area, parts sales reception, children’s play area, café, and service workshop with 15 bays.
Datuk Hj. Rameli Musa, Executive Vice Chairman and Group Chief Executive Officer of Ingress Corporation Bhd said, “At the current moment, we at Ingress Auto Sdn Bhd are painstakingly working towards our target of being in full operations by the first quarter of 2008. We are ensuring that our dealership will have the best and brightest people to meet the exacting standards of service that discerning customers expect.”
He added that with the appointment, Ingress Auto will set the same high premium standards of its parent company Ingress Corporation Berhad of personalised care and excellent after-sales service for its customers, which has made them a respected auto parts manufacturer in the industry.
Ingress was the recipient of the 2007 ASEAN Automotive Component Manufacturer of the Year (Malaysia) award from Frost & Sullivan, a global growth consulting company. The award honours and recognizes companies in variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer services and strategic product development.